Welcome to the

Customer
Development
Program

Enhancing client relationships from proposal to repeat business

A 9-month learning journey that strengthens communication and client-management capabilities through:

Monthly content drops
Interactive exercises
Progressive skill-building
Measurable improvement checkpoints

The Customer Development Program is a practical, self-paced communication training experience designed to help professionals strengthen relationships, improve collaboration, and drive measurable business results. Developed with corporate executives and university professors, CDP focuses on the real-world communication skills that directly impact leadership effectiveness, team performance, revenue generation, and organizational success.

Through a structured series of short book chapters, mini online modules, interactive assessments, preparation worksheets, and expert feedback, participants learn how to communicate with greater clarity, confidence, and influence across a variety of professional settings. The program emphasizes immediate application and has been proven to help individuals and teams reduce escalations, improve alignment, strengthen client confidence, and enhance overall business performance.

CDP covers core business communication training areas, including:

Audience analysis
Planning and organization
Managing apprehension
Team communication
Communication leadership
Client management
Pitching and negotiation
Relationship building
Strategic business communication

The program is ideal for project management teams, customer success groups, sales and account management teams, consultants, client-facing subject matter experts (SMEs), and emerging leaders seeking to improve overall communication performance.

Whether implemented for individual professional development or large corporate cohorts, CDP helps organizations create stronger communication cultures that lead to better execution, higher-performing teams, improved client experiences, and stronger business outcomes. As organizations continue to navigate increasingly complex and fast-paced environments, communication becomes more than a soft skill — it becomes a competitive advantage.

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Overview

Feedback from prior clients highlights significant improvements in communication effectiveness and client engagement.

PROVEN IMPACT

The Philadelphia Press Customer Development Program (CDP) is a structured learning and performance system designed to elevate how teams communicate with clients, improving trust, satisfaction, retention, and long-term relationship value. Built in partnership with university communication experts and refined through delivery to industry organizations, the CDP transforms everyday interactions into confident, strategic client engagement.

KEY OUTCOMES

KPIs: less escalation, high on-time deliverables, high customer surveys
Commercial Outcomes: higher proposal win rates and increased repeat engagements
Delivery: stronger verbal and nonverbal communication
Information Distillation: clearer explanation of complex processes
Visual Representation: more concise and effective slide design
Virtual Meeting Management: stronger facilitation and clarity

Program Components

Education

Participants receive chapters adapted from accredited business communication and public-speaking courses, customized with industry-specific case studies and examples.

The program includes

156+ pages of expert content
Meeting preparation worksheets
Monthly reference guides

Practice

Participants complete three recorded, skills-based submissions (pre-, mid-, and end-program), applying techniques directly to real client work.

Recognition

Participants receive acknowledgment for growth and completion, reinforcing engagement and development.

Engagement

Bite-sized, self-paced monthly modules make participation consistent and sustainable across teams and time zones.

Feedback

Expert communication coaches provide individualized, actionable critiques using a standardized evaluation rubric, improving clarity, delivery, storytelling, visuals, and virtual presence.

Measurement

Organizations gain data-driven insights on progression, confidence building, communication effectiveness, and cohort engagement.

Organizations often focus on what is communicated, deliverables, processes, proposals, yet long-term success is driven by how teams communicate.

CDP builds the mindset, habits, and skills needed to strengthen client confidence, reduce escalations, and improve overall business performance.

Featured Modules

WELCOME

Introduction

Module 1

Audience Analysis

Module 2

Planning & Organizing

Module 3

Managing Apprehension

Module 4

Making Teams Work

Module 5

Communicating Leadership

Module 6

Making Connections

Module 7

Client Management

Module 8

Virtual Meetings

Module 9

Pitching & Negotiating

Technology-Enabled Learning

The program leverages the Acclaim™ platform, an enterprise-ready, secure system that supports recording, uploading, feedback workflows, notifications, and participant tracking.

HTTPS/SSL + secure content delivery
Browser/device agnostic
SSO and LMS integrations
Automated reminders
Comprehensive reporting

Optional Add-On: Motivation & Engagement Insights

The MotiveX tool provides validated assessments to uncover motivational drivers across individuals and teams—enhancing culture, manager effectiveness, and performance alignment.

Meet Your Instructors

Ian Doyle

Co-Founder

Ian Doyle is the founder of Philadelphia Press and co-creator of the Customer Development Program.

With a background spanning publishing, manufacturing, operations, and business development, Ian has spent his career helping organizations identify opportunities, refine strategy, and build sustainable growth systems. His work combines practical execution with customer-centered thinking, drawing from years of experience leading teams, negotiating partnerships, and developing creative business solutions.

Through Philadelphia Press, Ian has worked closely with educators, institutions, and business leaders to create programs and resources focused on innovation, communication, and real-world implementation.

Ian holds a Bachelor of Arts in Political Science from the University of California, Santa Barbara.

Kathleen Mandziuk

Strategic Advisor

Kathleen Mandziuk, MPH, RN, a strategic advisor, founder of Athena Innovations, and co-creator of the Customer Development Program.

With more than 25 years of executive corporate experience spanning healthcare and education innovation, business development, and strategic growth, Kathleen has led initiatives focused on turning complex challenges into practical, scalable solutions. Her background combines executive leadership, operational strategy, and customer-centered innovation across healthcare, higher education, and technology sectors.

As a veteran corporate executive and innovation strategist, Kathleen brings a unique perspective that bridges human-centered thinking with real-world execution.

Tom Wright

Instructor

Thomas Wright is an instructor for the Customer Development Program, bringing decades of experience in higher ed communication instruction.

Throughout his career, Tom has worked to help students strengthen communication skills.

As an instructor, Tom brings a foundation of communuication principles grounded in experience, helping students translate customer development theory into actionable strategies they can apply within their own organizations and ventures.

Enrollment is opening soon

Contact ian@phildelphiapress.com if you are interested in signing up for the Customer Development Program.

Tier	Users	Price / User	Discount vs. Retail	Cost Tiers
Retail	1–49	$995	—	$995–$48,755
Team	50–149	$795	20%Savings	$39,750–$118,455
Growth	150–249	$645	35%Savings	$96,750–$160,605
Enterprise	250+	$495	50%Savings	$123,750+